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Unlocking new opportunities: how secondary deals are a win-win for investors
Did you miss the early rounds of a promising startup? Want to mitigate your risks while still tapping into high-growth companies? Secondary deals are the answer. They let you invest in startups that have already proven themselves. Less risk, more reward.
Imagine jumping in on a company like Bolt after they’ve shown serious growth. Skip the uncertainty and still reap serious value increase. For early-stage investors, secondary deals unlock capital liquidity, giving them the freedom to reinvest.
Derisking investing in VC assets
We get it. Investing in early-stage startups can seem like a gamble. We’ve all heard that 9 out of 10 startups fail. Secondary deals are your ticket to join later – when the J-curve risk starts to flatten out. You can jump on board when a company has already proven its potential but still has rapid growth ahead. And along the way, secondary deals also offer an opportunity to liquidate some of the gains without waiting for an exit or IPO.
We at Siena have seen the potential secondary deals have for investors, founders, employees, and the startup ecosystem as a whole. We use our network and experience to bring together investors and sellers – and help balance risk, gain, and liquidity.
For investors, we open doors to companies that may have been previously out of reach. And we give flexible liquidity for founders and early employees. This creates what we like to call an "index fund of the best startups from the New Nordics."
In summary, secondary investments are a powerful tool for investors at every stage. We can help you make strategic secondary investments that are smart, safe, and packed with potential.
Want to know more? Read our stories to find out why secondary deals are a smart move for any investor.
