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No IPO? No problem. How Secondaries Are Taking Over in 2025
The 2025 venture capital (VC) secondary market is shaping up to be a wild ride. With companies staying private longer than ever and IPOs still playing hard to get, investors are scrambling for liquidity wherever they can find it. Enter the secondary market—the ultimate Plan B that’s quickly becoming Plan A.
Let’s talk volume—because it’s about to go up. Industry Ventures estimates that this year, the secondary market will reach $120 billion globally.
Companies that were once itching to go public are now settling comfortably into the private market, meaning shareholders—from employees to early-stage investors—are desperate for liquidity. Even with whispers of IPOs and M&A activity getting louder, the backlog of companies waiting for an exit remains enormous. Some of the biggest names, such as OpenAI, Vinted, and SpaceX, are holding premium tender offers that have buyers drooling, while others are simply trying to sell before the next wave of uncertainty hits.
Source: Pitchbook; Industry Ventures Market Intelligence (as of January 2025).
So who is driving all this action? Turns out, just about everyone.
Employees are looking to cash in their equity, early investors want to lock in returns, and institutional limited partners (LPs) are restructuring their portfolios. Meanwhile, corporate venture capital groups are shaking things up, older VC funds are offloading their tail-end assets, and continuation funds are becoming the cool new trend for keeping private companies afloat.
Now, let’s talk about what buyers actually want—and, more importantly, what they don’t. Profitable (or at least breakeven) companies are the name of the game, especially in AI/ML. If you’ve got an AI angle, you’re golden. However, with the AI hype cycle in full swing, investors are becoming more cautious. Our team at Siena has seen exceptional numbers from tech companies in less "sexy" industries—SaaS, marketplace, and fintech—that continue to deliver strong, consistent growth.
High-burn companies and capital-intensive businesses are also getting the cold shoulder. According to Rothschild & Co's recent Growth Equity Update, "More typically, the process of fundraising is much more measured than in the 2020-22 period. VCs are taking their time to do substantial due diligence. There is a greater focus on sustainable revenue growth and the path to profitability and free cash flow. There is skepticism toward funding multiple years of CapEx-intensive activity before revenues arise. Valuation is keenly thrashed out, and investor protections are commonly sought."
And then there’s the big question: Are IPOs making a comeback? Sort of.
Experts predict that we might see 25 to 30 venture-backed IPOs in 2025, but don’t expect them to solve the liquidity crunch overnight. Last week, at the Goldman Sachs Disruptive Technology Symposium, a prediction was made that this year will bring more than 25 tech IPOs. While this is slightly below the long-term average of 30–35 IPOs per year, it signals a recovering market. For context, 2022 saw a historic low of just 4 IPOs—so things are looking up.
Only the strongest contenders—companies with $300 million+ in revenue, strong retention, and positive EBITDA — will make the cut. And even then, secondary sales may delay IPO timelines. Instead of rushing to go public, many companies are leveraging private valuations to fund M&A, hire top talent, and retain employees—all while avoiding the pressures of public markets.
When it comes to discounts, there are two sides to the story. On one hand, bid-ask spreads are narrowing, making it harder to find bargains. On the other, overlooked markets and industries still offer great opportunities to acquire valuable assets at a discount. This is especially true in the lower mid-market segment, where transaction volumes are smaller and the number of sellers is higher.
Additionally, it’s wise to look beyond the U.S. to regions like Central and Eastern Europe (CEE), where companies like Bolt, Vinted, and UIPath have become massive success stories. While some asset managers are dipping their toes into late-stage VC secondaries, many are opting for fund-of-funds models instead of diving headfirst into direct investments.
At Siena, when we choose the companies we invest in, we focus on the following criteria:
Regional Focus: We primarily invest in companies in the CEE region, but we are open to opportunities in the Nordics. Regardless of where a company is headquartered, we look for those that originated from these regions.
Proven Business Model: Product-market fit and repeatable commercial traction are essential.
Scaling Phase: The company must have passed the “Valley of Death” and be in a high-growth scaling phase, with at least €10M in annual revenue and 50%+ YoY growth.
Series A and Beyond: We focus on scale-up phase companies rather than early-stage startups.
Exit Potential (3-5 Years): We seek a clear path to a liquidity event—either M&A or IPO.
Fair Pricing: Discount and deal terms vary case by case, but we always aim for a win-win solution.
Secondary Deals Only: We do not typically engage in primary investments in the company.
Interested to learn more? Let’s have a chat.